I’m a Visual Designer & Lover of nature, color, form, food + beverage who thrives on solving creative challenges through strategic brand storytelling and engaging communications. I specialize in :

New branding + rebranding

packaging design systems

print + digital marketing

based in california *

santa ynez valley —
buellton

If you are unfamiliar with the area, it is the gorgeous valley behind the Santa Barbara mountain range that’s studded with oak trees, vineyards and wide open space. I first visited ten years ago and fell in love with it. While I am still adjusting to non-city life I feel lucky to live amongst so much natural beauty.

previously san francisco —
sunset district

I spent twelve glorious, exhausting, mind-opening, foggy, enriching and exciting years in San Francisco. I had an apartment in the Sunset District, which was practically the middle of the Pacific Ocean. It did have beautiful sunsets though. I commuted downtown every week that I lived there to go to school or work, minus during the pandemic where I stayed in my frigid apartment instead. Being in the energy and motion of the city all of those years pushed me to grow in ways I would have never imagined. I will be forever grateful to that city for everything I learned there and if I start to think about it too much I’ll probably start crying.

agency experience *

STERLING BRANDS —
DESIGNER

My first job out of college was a complete eye opener to the massive world of CPG. During my time here I was constantly thinking about : design strategy, appetite appeal through photography / type / color, shelf impact, brand awareness and time management. I was on my toes at all times to whip out anything anyone was asking for within a moments notice. I’m so grateful to have learned as much as I did there and that I get to see my work on grocery store shelves and in people’s shopping carts.

STRANGER & STRANGER —
INTERN

I absolutely idolized their wine and liquor packaging when I was in school. It was the only place I really wanted to intern at after I graduated — so I did. They taught me the value in finding unique sources of inspiration to tell a brand story like no other. An intro into the world of wine and liquor. I will forever brag that I was able to work there.

trained in san francisco *

academy of art university —
BFA SCHOOL OF graphic design

I made a life changing decision for myself at the tender age of 17 to move to San Francisco and go to the Academy of Art University so I could learn what Graphic Design even was. To my surprise, I actually excelled at it and fell in love with every aspect of visual design. I started to see the world through a very different lens and learned how I could communicate information using emotional strategy. I really hustled during my time here — I was constantly being pushed mentally, physically and emotionally in an effort to keep improving and growing as a Designer and independent young adult. Living and working in San Francisco instilled a drive in me that has been there since the day I started design school and has never left. Which is mostly fueled by the accrued amount of student debt, but a drive nonetheless!

• MILK, BUTTER, CHEESE + YOGURT

• canned FRUITs, VEGETABLEs + beans

• FRUIT CUPS + baby food

• FROZEN APPETIZERS + ENTRÉES

• prepared MEAL KITS

• deli MEATs + cheese

• FRESH, FROZEN + fried CHICKEN

• olives + pickled products

• VINEGArs

• POTATO CHIPS

• ICE CREAM, CHOCOLATEs + desserts

• morsels + cookie dough

• WINE + spirits

• coconut + sparkling water

• COFFEE

I grew up in 1990’s Las Vegas, where pre-packaged food and beverages were heavily marketed and readily available in grocery stores everywhere. I had become so familiar with the power of brand perception + consumer behavior that it just made sense for me to get into the CPG industry. I’ve had the most fun designing within the food + beverage world and get kick out of seeing my work in the wild.

• logo design + brand guidelines

  Create new brands + rebrand existing

• packaging design systems

  Design a packaging system for your product portfolio

• business cards + stationery system

  A reflection of your business + team members

• signage + in-store displays

  New representation of your brand

• branded apparel + merchandise

  A strategic series of branded apparel + accessories

• Print + digital communications

  Design + art direction for print + digital marketing

• retail packaging + dtc shipping

  The final touch in the packaging process

• menu + invitation design

  Staying on-brand + getting people excited

• photography art direction

  Align photography + videography with brand goals

• website art + content direction

  Design key pages + art direction for web developers

• competitive audits + brand strategy

  Assess specific categories + develop a strategy

• production mechanical files

  Set up art files for print + merchandise production

A brand rollout can extend to a number of marketing and merchandise items you would want to have to ensure a consistent visual language across your brand new brand. This is where the brand gets to grow beyond the product and into a more complete system to appeal to consumers and enhance brand perception in a variety of ways.

past life *

• born in Las vegas, baby

• teen years in burbank + LA

• twenties in san francisco

zodiac signs *

• LIBRA SUN ☉

• libra MOON ☾

• LEO RISING ↑

favorite places to be *

• marin headlands coast

• monterey — carmel — big sur

• beaches in hawaii

favorite scents *

• lavender — rosemary — roses

• really good bread

• sautéed alliums in a fat

favorite food + drink *

• blue cheese steak + cab sauv

• lemony chicken milanese + rosé

• hot dogs, potato salad + coors