If this packaging doesn’t make you want to have a fresh baked cookie then I don’t know what will. Every cookie that is featured on the packaging was highly considered — what kind of cookie it is, the amount of cookies there are, the delicate way the morsels + ingredients are placed on each cookie, the way the morsels are loosely scattered next to the cookie, the way the gooey morsel “pulls” in the break of the cookie — all in an effort to achieve a perfectly craveable cookie. These efforts combined with brightened rebranded elements make for a cleaner and more joyful packaging system. After the cookie photoshoots I would take home several bags of cookies and would wonder how I was able to live this life of luxury.